Franklin Hills · Selling a Luxury Home
Selling a Luxury Home in Franklin Hills
A clear price, a same-day start, an in-house Matterport tour and a real update after every showing.
What does selling a luxury home in Franklin Hills come down to?
Selling a luxury home in Franklin Hills comes down to telling the story of one house on an eclectic hill, showing its view and its slope to buyers who may be touring from far away, and launching it finished on day one. On this site, luxury starts at about $2 million. At that level a buyer studies the photos, walks the 3D tour more than once and reads every document. On this hill they also want to know exactly where the house sits and what it is.
Franklin Hills does not sell as a type. There is no district description a buyer can read and apply to your street, because the City has found no historic district here and there is no owners association. Each house is its own case. A 1930s house and a 1950s house can sit a few doors apart. The buyer wants the year and the architect if there is one, plus the permits for the hillside work and a plain account of what has been done. Assembling that record is a large part of preparing a Franklin Hills listing, and it is where we start.
What will buyers ask about a Franklin Hills house?
Is it in Los Feliz or Silver Lake? The Los Feliz Neighborhood Council draws Franklin Hills as District E and uses Hyperion Avenue as the line between Los Feliz and Silver Lake. Your listing should say Franklin Hills and Los Feliz and give the buyer the 90027 zip code. A home near Hyperion gets that question first.
Who designed it, and is it protected? Buyers who have read about the neighborhood know the City's SurveyLA report records a 1953 R.M. Schindler house at 1901 N. Myra Avenue and a 1939 Raphael Soriano house at 2190 N. Talmadge Street. They know the Van Pelt Estate on Lyric Avenue and the Paul Lauritz House on Clayton Avenue are City Historic-Cultural Monuments. They will ask whether yours is recorded anywhere. If it is, the designation and any Mills Act contract belong in the disclosures. If it is not, saying so plainly is the right answer.
What about the slope? A hillside house carries retaining walls, drainage and foundations that a flat lot does not. Buyers ask for the permits. Gathering them before launch turns a question into an answer.
How is the view? Many Franklin Hills homes have city views, and a view is the feature most likely to bring a buyer across town. It has to be shown well and at the right hour, which shapes the photo schedule and the Matterport scan.
Where is the bridge from here? The Shakespeare Bridge carries Franklin Avenue over a 35-foot-deep ravine between Myra Avenue and St. George Street. It was completed in 1926 and has been Historic-Cultural Monument #126 since 1974, per the City's list. Buyers use it to place your house on the map, so the listing does too.
How does Rooster Homes sell a home on the eastern hill?
Rooster Homes organizes every listing around four pillars: Equity, Presentation, Impact and Campaign. Rooster Homes is a Los Feliz, Los Angeles real estate team led by Brandon and Sarah Arlington (DRE #02051216). Two of those pillars carry extra weight in Franklin Hills.
Presentation is where the house's story gets told. We gather the permits and plans for past work, the architect or builder when it is known and the record of any historic status, and we put that file in front of buyers with the same care as the photos. Repairs finish before the photographer arrives. Rooster Homes owns and runs its own Matterport camera, so the 3D tour is shot in-house and timed with the photo day and the light on your view. The tour is part of the listing from day one.
Impact is who sees the home. Your listing goes into The MLS (CLAW) and out to an agent email reach of 51,000+ active agents and a Los Feliz business networking group of 9,000+ engaged members. Facebook and Instagram advertising with retargeting brings it back to people who have already looked. Buyers relocating to Los Angeles walk the Matterport tour before they book a flight, which matters on a hill where the approach and the view are the sale.
The same-day kickoff starts escrow and disclosures within hours of signing. After every showing and open house you get a real, specific update on who toured, what they said and what it means next. Weekly progress updates and full-strength marketing run through closing.
Your pre-listing checklist for Franklin Hills
- Confirm the edges. West of Hyperion Avenue, south of Franklin Avenue and Tracy Street, north of Fountain Avenue and east of Commonwealth Avenue and Hoover Street. Your listing names Franklin Hills and Los Feliz.
- Look up the address with the City. Historic-Cultural Monument status, any Mills Act contract and any SurveyLA record. A yes goes in the story and the disclosures. A no is an answer too.
- Gather the hillside permits. Retaining walls and drainage, decks and additions. Start early, because the City's records take time.
- Choose the launch path. A full public launch, The MLS Coming Soon status for up to 45 days with showings only to agents, or an exempted listing kept off The MLS with the seller's signed certification. Any public marketing starts a one-business-day clock to submit the listing.
- Plan the view. Decide with us which hour shows the city best and schedule photos and the Matterport scan around it.
- Check the price against the Measure ULA line. Under the 2026 figures the added city tax applies to sales over $5,400,000 that close after June 30, 2026, on the whole price. If comparable sales point near that line, we run the math before a price is set.
- Read the guide. The free Los Feliz Luxury Home Seller's Guide lays out the whole plan from pricing to closing.
This page explains how the process works. It is not tax or legal advice. For your own situation, talk with your CPA or attorney as well.
Thinking about selling in Franklin Hills?
Our page on selling a luxury home in Los Feliz covers the four pillars and the steps across the whole area. The Franklin Hills neighborhood page has the landmarks and the setting buyers will read about. If this sale is part of a move to a smaller home, downsizing from a Franklin Hills home adds the calendar. For a sale behind gates rather than on an open hill, see selling a luxury home in Laughlin Park.
When you are ready to talk about your house on the hill, tell us about it or call (323) 201-2724 and let us know what works best for you. We will coordinate our schedule around yours.
Frequently Asked Questions
Should my listing say Franklin Hills or Los Feliz?
Both. The Los Feliz Neighborhood Council draws Franklin Hills as District E of Los Feliz, so the neighborhood name and the area name are both correct. Give buyers the 90027 zip code and the street edges, with Hyperion Avenue as the Silver Lake line, so nobody mistakes the location.
My Franklin Hills house was designed by a known architect. How do we document that?
We look for the record. The City's SurveyLA report and the Historic-Cultural Monument list name specific Franklin Hills houses and their architects, and permits and plans on file with the City can name a designer too. Whatever we can verify goes into the listing story and the disclosures. Whatever we cannot verify stays out.
How do you show a city view from Franklin Hills to a buyer who lives in another city?
With the in-house Matterport 3D tour and a video walkthrough shot at the hour the view reads best. The 3D tour lets a buyer stand in the room and turn toward the window from anywhere. The video adds the approach up the street and across the Shakespeare Bridge. Then one focused visit confirms it in person.
Franklin Hills
What selling a luxury home looks like in Franklin Hills
Eclectic hillside homes on the eastern hill of Los Feliz, gathered around the 1926 Shakespeare Bridge, many with city views.
Franklin Hills is the eastern hill of Los Feliz. It rises between Franklin Avenue and Fountain Avenue and runs east to the Silver Lake line at Hyperion Avenue.
- The homes
- Eclectic hillside homes around the Shakespeare Bridge, many with city views. Landmarked examples range from Storybook to Streamline Moderne to midcentury work by Schindler, Soriano and Lautner.
- Nearby
- Speranza and Hyperion Public restaurants. Silver Lake begins across Hyperion Avenue, the eastern edge of the neighborhood.
- The trade-off
- The homes sit on a hill above a 35-foot ravine, so views come with slopes. No HPOZ or historic district covers the area, so landmark protection sits on individual monuments.
The method
How we do it in Franklin Hills
Selling a Luxury Home: keep exploring
Ready to make your move with Rooster Homes?